Bonne Nuit Baby

How do you speak to a mom who’s so sleep-deprived that the screen is blurry?

Bonne Nuit Baby is a group of expert sleep consultants and mothers, committed to salvaging the sanity and Netflix time of moms everywhere. Their founder, Hadley Seward reached out to me in need of copy help. Her old web copy (and emails) felt flat and lacked a human touch. We did a deep-dive into the struggles her clients face and the solutions Bonne Nuit Baby offers. Then we translated it all into Hadley’s whip-smart voice.

Compassion meets East Coast Edge

Hiring a sleep consultant is an intimate thing. So we needed to bring Hadley’s (and her team’s) personality to the front line.

There are about a billion sleep consultants and counting, and that’s not a bad thing. Every mama looking for a sleep consultant needs to find someone who gets her. So how did we make sure that the right moms find their way to Bonne Nuit Baby? We infused Hadley web (and email) copy with the perfect blend of East Coast edge, trustworthy expertise, and genuine compassion.

Let’s not forget EMAIL.

Every email should feel like someone is talking, not writing, to you.

Emails are a HUGE part of Hadley's on-boarding process, so we didn’t wanna leave them stale. I used encouraging email sign offs phrases like “here for you!” and “we’re in this together”, because that’s what Hadley and her team actually say to the moms they work with. From the subject line to the sign offs, we brought the Bonne Nuit Baby brand into the forefront.