Alana Carvalho

Let’s cut to it: most therapy websites feel a bit, well, depressing.

Or dated. Or cheesy. Alana Carvalho, therapist, author, and founder of The Codependent Perfectionist (CP) Framework is none of these things. So we set out to create a fresh, warm and engaging web experience for her audience. The site had to be both down-to-earth and educational, while succinctly explaining her unique offerings. By breaking down her key message into easy-to-grasp concepts and speaking in Alana’s gentle but professional voice, we helped her audience say “yes, please!” to the CP Framework.

BREAKING OUT OF THE THERAPY BOX

Codependency and perfectionism don’t belong to a certain personality type.

Some people pep right up when they hear the words “group therapy” while others find the nearest bathroom stall to avoid the conversation. No shame here- we all have our own thing! That’s why we put the decision power in the hands of the reader. By offering multiple tools like group therapy, Alana’s new book, and her popular podcast, we demonstrated that this therapy practice is doing things differently.

PSSST. EVERYONE LOVES A QUIZ.

We ALL jump at the opp to learn more about ourselves.

A custom quiz is the perfect, safe way to build trust with your audience without assuming you know what they need. Codependency and perfectionism are two buzzwords in the therapy world AND basically all of Western pop culture. It’s easy to Google them, but how do you know if *you* are unknowingly falling into those tendencies? You get where I’m going- a quiz! We created a custom quiz to help readers explore the likelihood of whether they struggle with these patterns, and offered bespoke solutions based on those results. Rather than being prescriptive, we kept the language open, creating a safe environment for the reader to self-reflect.